Brake Buddy

As the original trailblazer in vehicle tow braking systems, Brake Buddy® has been keeping travelers safe for years. But with a new wave of road warriors hitting the market, it was time for a fresh new look! I had the exciting challenge of leading the charge on a full rebrand to connect with a younger audience. From visual branding and packaging to print ads, banner ads, a tradeshow booth, and a sleek new website, I helped give Brake Buddy® a bold refresh across all platforms. Below is a behind-the-scenes look at the creative journey—buckle up!