TECHNICAL SKILLS

Illustrator / Photoshop / InDesign / Lightroom / XD / Photography / WordPress / HTML / Microsoft / Amazon EBC

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WORK EXPERIENCE

Art Director, Creative Lead

Seymour of Sycamore / Sycamore, IL / 11/2021 – Present

  • Spearheaded the comprehensive redesign of the entire product line's packaging, elevating brand aesthetics and enhancing market appeal.
  • Orchestrated collaboration with an external agency to successfully redesign and launch two websites, emphasizing a cutting-edge UI/UX and mobile experience.
  • Produced compelling digital assets for both internal and partner e-commerce websites, resulting in an impressive sales growth of over 100%.
  • Led and directed photoshoots for diverse purposes, including social media, advertising, e-commerce digital assets, and catalogs, ensuring visual coherence and brand alignment.

Art Director, Lead

Hopkins Manufacturing / Arlington Heights, IL / 08/2018 – 11/2021

  • Managed the branding of six national brands through research and strategy while collaborating with stakeholders.
  • Mentored two mid- and junior-level designers, directly impacting retail placement and growth.
  • Guided the creative direction and vision for eight brands with national and international recognition.
  • Supervised the launch of 400+ package redesigns from ideation to production and delivery.

Senior Packaging Designer

Medline / Northfield, IL / 02/2018 – 08/2018

  • Redesigned package branding for large national brands and delivered to market on time.
  • Enhanced brand awareness for five brands through improvements in Amazon A+ page design, layout, and content.
  • Collaborated with the creative director to optimize communication and market share growth for five product lines.

Senior Art Designer

Designory / Chicago, IL / 04/2017 – 08/2017

  • Presented concepts and ideation to the associate creative director and global creative director.
  • Executed and delivered tier 1 and tier 2 creative briefs on time.
  • Guided junior designers, senior designers, and copywriters through campaign launches, print, and digital projects.

Senior Designer

Bem Wireless / Woodstock, IL / 02/2015 – 11/2016

  • Branded three product lines that were placed in national chains.
  • Developed creative marketing content, ensuring a consistent message across packaging, website, e-commerce, and sales collateral.
  • Coached two junior designers on strategy and holistic design approaches to improve sell-through.
  • Successfully implemented and launched a new website design on time.

Art Director

Digital Innovations / Arlington Heights, IL / 05/2009 – 12/2014

  • Started as a designer and was promoted twice for streamlining processes and rethinking norms.
  • Rebranded the entire company, including brand identity, packaging, website, photography, and positioning.
  • Led the rebranding of an acquired company to align with existing company standards.
  • Personally designed 125+ packaging solutions for regional, national, and international retailers.

EDUCATION

Bachelor of Fine Arts (BFA), Illustration/Design
American Academy of Art Chicago, Chicago, IL

Continuing Education – HTML/CSS
Truman Community College, Chicago, IL

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